Faculty Profile

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Prof. Nidhi N. Somani
Assistant Professor
Incharge - Certifications, Add-On Courses

Qualification

MH-SET (Management), MBA(Marketing & CSR), M.Com, Ph.D(Pursuing)

Contact
nidhi_somani@daimsr.edu.in

Google Scholar ID KNRrQ0AAAAJ
ORCID ID 0000-0001-6621-5176
VIDWAN ID 300261
Prof. Nidhi N. Somani is Assistant Professor at DAIMSR, Nagpur, teaching Marketing Management, Operations Management, Aptitude Development, Business Law and Environment Management with an experience of over 6 years. She is UGC-NET(Commerce) and MH-SET (Management) qualified. Besides this, she has pursued her post graduate degree in MBA (Marketing & CSR) and M.Com. and holds a Certificate in Digital Marketing course from IIDM, NAGPUR. She is pursuing Ph.D. from RTM University, Nagpur and the title of her Research Study is “An Analytical study on Application of Predictive Analytics in Understanding Consumer Buying Behaviour for Personal Use 4-four Wheelers in Eastern Maharashtra”. She has been delivering guest lecturers with various Professional & Management Institutions around the city. She has authored research papers in National and International Journals including Scopus, ABDC and UGC Care list. She is Faculty In-charge for Certification and Add-On Courses under which various soft skill development, Employability Skill Development Courses are conducted and also for Environment Club at BBA.

Experience (in Months)

Academics 69
Industry 0

Research Profile

Research Interest Marketing, Entrepreneurship Development, Predictive Analytics, Environmental Sustainability
No. of PhD Guided Awarded: 0 Ongoing: 0
No. Of Publication ABDC Scopus WoS UGC Care Book Chapters/ Case Studies
1 2 1 5 2